About
A production company from Florianópolis bringing together production, curatorial thinking and consulting to support culturally relevant and socially engaged work.
The company's story
Chancela Naccari is a space for creating, advising on and accompanying cultural and film projects guided by social justice, ethical coherence and collective thinking.
The name grew out of a recognised ethical standard. Students, partners and collaborators began to see in Marilha Naccari's work an informal seal of sensitive quality and intention (chancela means seal in Portuguese), and in 2014 that seal became a company in Florianópolis.
Over the following decade, Chancela executive produced the short films of Rally Universitário Floripa and was city producer of the 48 Hour Film Project in Florianópolis for five years. Today it is a production company and a space for thought where ethics and aesthetics meet as transformative practice, and its main project in production is the documentary Trade-Off.
Principles
What guides the work
Every form is political
There is no neutral aesthetic; each formal choice takes a position.
Every act of listening is a choice
Listening is an active gesture of responsibility.
Nothing is produced without a commitment to responsibility
Each work begins with an ethical commitment to people, subjects and places.
Care and critique go together
Rigour does not rule out tenderness, and critique does not rule out affection.
Aesthetics must answer to the world that provokes it
Forms speak to the context they come from.
Marilha Naccari's career
Curator, filmmaker and producer with more than twenty years of experience in film.
Founder of Chancela Naccari, she is curatorial director of Florianópolis Audiovisual Mercosul (FAM) and part of the festival's collegial leadership. Her work includes selecting more than two thousand films, executive producing dozens of short films, directing and serving on international juries.
She has evaluated film projects and funds in Brazil, Colombia, Uruguay, Bolivia and Ecuador. She holds a master's in Literature and is a PhD candidate in Knowledge Engineering and Management at the Federal University of Santa Catarina.
Currently
- Curatorial director of FAM and part of its collegial leadership
- Founder of Chancela Naccari
- Co-founder and research and development lead at Ecovision, an initiative of Associação Cultural Panvision
- BRAVI representative on the Ministry of Culture working group on sustainability and climate action in the Rouanet Law (Ministerial Order 513/2026)
- Member of +Mulheres Lideranças do Audiovisual Brasileiro
Institutional representation
- President of the National Forum of Festivals (2013–2017)
- President of Associação Cultural Panvision, which runs FAM (2023–2026)
- President of Cinemateca Catarinense / ABD-SC (2019–2023)
- Board member of the Brazilian Film Congress (2017–2022)
- Former councillor of the Florianópolis Municipal Film Fund
Awards and recognition
- Cultural Career Recognition Award, Aldir Blanc Law / FCC-SC (2020)
- Brazilian selection committee for the Goya Awards (2016)
- International juror at FICViña (Chile), FICPunta (Uruguay), CinePE and Curta Canoa (Brazil), FENAVID and Bolivia Lab (Bolivia), Caracas DOC (Venezuela), FESAALP, Oberá en Cortos and Tucumán (Argentina)
In the press
Collaboration
Chancela works with professionals and teams brought together for each project's needs. Directors, co-producers and partners are credited on each work.
Culture is not a threat. Culture is connection.
Marilha Naccari, closing speech at FALA